Consumer Legal Protection from the Decoy Effect Through Digital Literacy
DOI:
https://doi.org/10.56087/substantivejustice.v5i2.196Keywords:
Decoy Effect, Digital Literacy, Consumer ProtectionAbstract
The millennial and generation Z tend to experience the negative impact of the decoy effect, so a consumer protection law is required. The purpose of this study is to demonstrate the negative impact of the decoy effect and the importance of consumer protection through digital literacy. A quantitative descriptive approach was used with millennial and generation Z research subjects who were given a choice of products using bait items. According to the study's findings, respondents are susceptible to the decoy effect, so consumers have the right to know before making a decision. The findings of this study contribute to the public's understanding and provision of suggestions or criticism, as well as to the government's formulation of consumer protection policies, particularly for the millennial and generation Z generations. The implication is that existing consumer protection laws must be flexible, rational, and based on digital literacy. Legal certainty as a form of consumer legal protection to achieve equality in an engagement as a concept for those who make transaction.
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References
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Dashtestani, R., & Hojatpanah, S. (2020). Digital literacy of EFL students in a junior high school in Iran: voices of teachers, students and Ministry Directors. Https://Doi.Org/10.1080/09588221.2020.1744664, 35(4), 635–665. https://doi.org/10.1080/09588221.2020.1744664
Dumbalska, T., Li, V., Tsetsos, K., & Summerfield, C. (2020). A map of decoy influence in human multialternative choice. Proceedings of the National Academy of Sciences of the United States of America, 117(40), 25169–25178. https://doi.org/10.1073/PNAS.2005058117/SUPPL_FILE/PNAS.2005058117.SAPP.PDF
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Febyana, P., & Surbakti, B. (2019). Regulation of Food Quality Development and Supervision in Denpasar City. Substantive Justice International Journal of Law, 2(1), 31–42. https://doi.org/10.33096/SUBSTANTIVEJUSTICE.V2I1.27
Ferrari, A., Bacco, M., Gaber, K., Jedlitschka, A., Hess, S., Kaipainen, J., Koltsida, P., Toli, E., & Brunori, G. (2022). Drivers, barriers and impacts of digitalisation in rural areas from the viewpoint of experts. Information and Software Technology, 145. https://doi.org/10.1016/J.INFSOF.2021.106816
Gong, Q., Liu, C., & Wu, M. (2021). Does administrative decentralization enhance economic growth? Evidence from a quasi-natural experiment in China. Economic Modelling, 94(December 2019), 945–952. https://doi.org/10.1016/j.econmod.2020.02.035
He, W., Zhang, Z. (Justin), & Li, W. (2021). Information technology solutions, challenges, and suggestions for tackling the COVID-19 pandemic. International Journal of Information Management, 57. https://doi.org/10.1016/J.IJINFOMGT.2020.102287
Jeong, Y., Oh, S., Kang, Y., & Kim, S. H. (2021). Impacts of Visualizations on Decoy Effects. International Journal of Environmental Research and Public Health, 18(23). https://doi.org/10.3390/IJERPH182312674
Juanda, J., & Untari, D. T. (2022). Legal protection for consumers against illegal cosmetic products. International Journal of Health Sciences, 6(S4), 4344–4348. https://doi.org/10.53730/IJHS.V6NS4.9444
Katsikopoulos, K. V. (2014). Bounded rationality: the two cultures. Https://Doi.Org/10.1080/1350178X.2014.965908, 21(4), 361–374. https://doi.org/10.1080/1350178X.2014.965908
Keck, S., & Tang, W. (2020). When “decoy effect” meets gender bias: The role of choice set composition in hiring decisions. Journal of Behavioral Decision Making, 33(2), 240–254. https://doi.org/10.1002/BDM.2157
Li, F., Du, T. C., & Wei, Y. (2020). Enhancing supply chain decisions with consumers’ behavioral factors: An illustration of decoy effect. Transportation Research Part E: Logistics and Transportation Review, 144(December). https://doi.org/10.1016/J.TRE.2020.102154
Li, Y. (2020). The Transition in Frida Kahlo’s Self-Portrait: Before and After 1939. Proceedings of the 5th International Symposium on Social Science (ISSS 2019), 415(5th ISSS 2019), 199–209. https://doi.org/10.2991/ASSEHR.K.200312.037
Lu, B. (2022). The Market Strategies of Apple in China. Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022), 648, 1129–1132. https://doi.org/10.2991/AEBMR.K.220307.186
Mahmoud, A. B., Reisel, W. D., Grigoriou, N., Fuxman, L., & Mohr, I. (2020). The reincarnation of work motivation: Millennials vs older generations. Https://Doi.Org/10.1177/0268580920912970, 35(4), 393–414. https://doi.org/10.1177/0268580920912970
Mäihäniemi, B. (2022). The role of behavioural economics in shaping remedies for facebook’s excessive data gathering. Computer Law & Security Review, 46(september), 105709. https://doi.org/10.1016/j.clsr.2022.105709
Meng, Q. F., Shen, P. Q., & Li, Z. (2018). Diffusion of green products: Considering the double effects of “decoy” and “herd.” ACM International Conference Proceeding Series, 73–78. https://doi.org/10.1145/3277139.3277165
Monteiro, F. R. (2016). Bounded model checking of state-space digital systems: The impact of finite word-length effects on the implementation of fixed-point digital controllers based on state-space modeling. Proceedings of the ACM SIGSOFT Symposium on the Foundations of Software Engineering, 13-18-November-2016, 1151–1153. https://doi.org/10.1145/2950290.2983979
Mujtahid, I. M., Berlian, M., Vebrianto, R., Thahir, M., & Irawan, D. (2021). The Development of Digital Age Literacy: A Case Study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(2), 1169–1179. https://doi.org/10.13106/JAFEB.2021.VOL8.NO2.1169
Nizio?, K. (2021). The challenges of consumer protection law connected with the development of artificial intelligence on the example of financial services (chosen legal aspects). Procedia Computer Science, 192, 4103–4111. https://doi.org/10.1016/j.procs.2021.09.185
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Published
2022-12-27
How to Cite
Cahyani, A., Fitriyanti, F., Ahmad, J., & Ramlan, P. (2022). Consumer Legal Protection from the Decoy Effect Through Digital Literacy. Substantive Justice International Journal of Law, 5(2), 193–208. https://doi.org/10.56087/substantivejustice.v5i2.196
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